Beyond Borders: The True Origins Of India’s Favorite Brands – Colgate, Bata And Maruti – News18

Curated By: Business Desk

Last Updated: December 18, 2023, 14:41 IST

The market shares of Maruti, Bata and Colgate are quite high.

Bata grew into one of the world’s leading shoemakers, with an impressive annual sale of 150 million pairs of shoes across more than 70 countries.

Several well-known brands, such as Colgate, Bata, and Maruti, have entrenched themselves as best-selling products in the Indian market. While these names are synonymous with quality and popularity in both urban and rural settings, their origins might surprise many, challenging the assumption that they are inherently Indian brands.

Colgate-Palmolive (India) (CPIL) currently stands as the largest oral care company in India, boasting over 50% market share in the toothpaste category. However, the roots of Colgate can be traced back to William Colgate, an English immigrant who established a starch, soap, and candle factory in New York in 1806. The company initially focused on soap cakes but diversified into toothpaste in 1873 when Samuel Colgate, William’s son, introduced the first Colgate Toothpaste.

The brand later merged with Palmolive, resulting in the formation of Colgate-Palmolive. In 1937, Colgate-Palmolive (India) Limited was established in India, and since then, it has become an integral part of the oral care landscape. Notably, the company introduced its first successful product, the Colgate Plus toothbrush, in 1983.

Bata, known for its iconic footwear, has a rich history originating in Czechoslovakia (present-day Czech Republic). Tomas Bata, a Czech shoemaker, founded Bata in 1894, alongside his brother Antonin and sister Anna. The company grew into one of the world’s leading shoemakers, with an impressive annual sale of 150 million pairs of shoes across more than 70 countries. Bata entered India in 1931, becoming an essential part of the nation’s footwear landscape. Its growth was significantly propelled during World War I, with increased demand due to military orders.

Maruti Suzuki, a prominent player in the Indian automobile industry, is a collaboration between Suzuki of Japan and Maruti Udyog Ltd. The joint venture was formed in 1982, with Suzuki Motor Corporation owning a majority stake of 54.2%. While Maruti Suzuki manufactures some of the most sought-after family cars in India, its ownership lies with Suzuki Motor of Japan.

These brands, despite their significant market presence in India, have diverse and international origins, challenging the notion of them being inherently Indian. Their success stories reflect a global journey that has contributed to their prominence in the Indian market.

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1: https://www.news18.com/business/beyond-borders-the-true-origins-of-indias-favorite-brands-colgate-bata-and-maruti-8708356.html

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